Since 2021 we have reimagined how hundreds of clients, with tens thousands of users generate procurement insights with Spendscape.
Today, Spendscape is a unified web platform with interactive dashboards, easy new feature discovery, and a rich visual side thanks to 3D animations. It features multiple Gen AI-assisted products to speed up time-to-insights and data-cleansing processes.
Wirtualna Polska wanted to understand how they could attract Gen Zusers to their products and platforms. Discovery showed that engagement targets they look for are only found in the products leveraging the swipe-to-discover mechanics. WP would need to not only enter this market but become one of its leaders.
The project proposal emphasized the need to confirm business viability and suggested a potential solution to achieve the targets.
The idea was to produce apparel worn during music events.
We focused on acquisition and brand recognition. We promoted underground music initiatives on social media channels, as well as through outdoor campaigns which increased our reach.
The funnel from SM was redirecting potential customers to our online shop where the merchandise was available.